![]() ![]() ![]() If you were out of breath then, you have to sound that way again. (Actors are also asked to come in to do "clean versions" of movies, dubbing over curse words with words that will be suitable for TV or airplanes.)īut the lines must be delivered with the exact tone that was used on the set. If dialogue can't be heard because of noise on the set or a mic malfunction, the actor must come in for ADR sessions to rerecord the dialogue. When a movie or TV show is in postproduction, all sound has to be mixed for the footage that's being used in editing. There's good reason for that: ADR is quite challenging. And there are some stars who simply hate doing ADR, even adding clauses refusing to do it in their contracts. It often happens when an actor is already working on another movie and can't come in to do the ADR session (additional dialogue replacement), which takes place months after filming. And if the voice match is done right, you’ll never know that a line of dialogue actually came from someone other than the actor you see on-screen. It's a process in which voiceover artists are hired in postproduction to come in and double for the voice of a star. Like stunt doubles or digital retouching, voice matching - also known as "voice double" or "soundalike" - is a tool the movie business uses to conjure the fantasy we imagine in our heads. You've probably never heard of voice matching before, but it's one of Hollywood's oldest and most useful tricks. Series director Ali Selim made the case that the use of AI fits with the paranoid themes of the show, but the bulk of the artist community and fans vehemently disagreed.Account icon An icon in the shape of a person's head and shoulders. In a similar controversy, the studio behind the credit sequence for Marvel’s “Secret Invasion” admitted to using AI, mainly the text-to-image tool Midjourney, to generate much of the sequence’s artwork. The company claimed that the tech could help with anime’s supposed labor shortage - but conveniently glossed over how low pay and often strenuous working conditions are pushing away artists from the work. But I’d say that’s taking the optimistic, if not disingenuous, view - especially where money’s involved.Įarlier this year, Netflix used AI-generated background images in a three-minute animated short. Meta and its generative AI rivals would likely argue that Emu Video, which Meta CEO Mark Zuckerberg says is being integrated into Facebook and Instagram (hopefully with better toxicity filters than Meta’s AI-generated stickers), augment rather than replace human artists. The deepfakes risk aside, I fear for animators and artists whose livelihoods depend on crafting the sorts of scenes AI like Emu Video can now approximate. Meanwhile, startups like Runway are already building businesses on it.īut Emu Video’s 512×512, 16-frames-per-second clips are easily among the best I’ve seen in terms of their fidelity - to the point where my untrained eye has a tough time distinguishing them from the real thing. Meta’s experimented with it before, as has Google. “the same clip, but in slow motion” - and see the changes reflected in a newly generated video. Users can describe the modifications they want to make to Emu Edit in natural language - e.g. “A dog running across a grassy knoll”), image or a photo paired with a description, Emu Video can generate a four-second animated clip.Įmu Video’s clips can be edited with a complementary AI model called Emu Edit, which was also announced today. Meta his morning debuted Emu Video, an evolution of the tech giant’s image generation tool, Emu. But Meta’s announcement today put our AI-generated content future into especially sharp relief - for me at least. ![]() Like “Avengers” director Joe Russo, I’m becoming increasingly convinced that fully AI-generated movies and TV shows will be possible within our lifetimes.Ī host of AI unveilings over the past few months, in particular OpenAI’s ultra-realistic-sounding text-to-speech engine, have given glimpses into this brave new frontier. ![]()
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